The Turing Marketer Weekly - 5th Ed.
Week 18 - 2024
Welcome to the 5th edition of The Turing Marketer - where we delve into the transformative role of Generative AI in the marketing landscape, examining its implications for ad agencies, innovative AI-driven marketing tools, and strategic insights from industry leaders.
Estimated reading time (at 200wpm): 6 minutes; Estimated time saved: 59 minutes.
A. AI NEWS Summaries
MarketingBrew - Palantir Marketing Pitch for Ad Agencies
Palantir is Pitching Ad Agencies on its AI Technology
Palantir, the data analytics company, is reaching out to advertising agencies to pitch its AI technology for use in ad campaigns.
The company's AI technology can help advertisers analyze data and make more informed decisions about targeting and messaging.
Palantir has already worked with some major brands in the advertising industry, including WPP and Publicis.
The move reflects Palantir's efforts to diversify its client base beyond its traditional government and enterprise customers.
Youtube - Dentsu saved over 550,000 working hours thanks to UiPath AI and Automation
Automating Back Office Tasks: Densu used document understanding to automatically extract information from invoices and populate their D365 system, reducing human errors and freeing up employee time.
Citizen Development Program: They empowered employees to automate tedious tasks through a citizen development program, resulting in 600 use cases deployed and 550,000 hours saved.
AI for Creative Work:Densu GPT, similar to chatGPT, prompts users to submit automation ideas, fostering a culture of innovation and shifting focus to human-centric creative work.
Youtube - Fake AI Mr Beast, Elon Musk, Beckham ads
A Threat in Disguise, AI-generated celebrity endorsements are used to target vulnerable viewers into downloading gambling apps.
Deepfake Technology: The video exposes how deepfakes are used to create videos where celebrities appear to be promoting gambling apps.
Shady Companies: The investigation reveals the companies behind these apps are likely fictitious, with fake websites and addresses.
Social Media Exploitation: The scammers leverage social media platforms to widely distribute these deceptive ads.
Be Cautious: Be cautious of celebrity endorsements, especially those promoting quick and easy money-making opportunities.
We should be concerned about the impending threat of AI-powered scams. As deepfake technology advances, it will become increasingly difficult to distinguish real celebrity endorsements from fabricated ones. Online Platforms need to be the first line of defence against these bad actors.
Carrefour - Gen AI at work: The story of Carrefour Marketing Studio
Carrefour Marketing Studio is a data-driven marketing platform that utilizes Artificial Intelligence (AI) to analyze customer data and provide personalized offers and recommendations to customers. The platform has been successful in increasing customer engagement and sales. Here are some key points from the article:
Carrefour Marketing Studio uses AI to analyze customer data and provide personalized offers and recommendations.
The platform has been successful in increasing customer engagement and sales.
Carrefour is also using AI to optimize its supply chain and improve inventory management.
The company plans to expand the use of AI in other areas, such as fraud detection and customer service.
Adobe - Digital Trends - including Generative AI
Highlights from the Generative AI Chapter in the report
Strategic Integration: Generative AI is spotlighted as transformative but requires strategic integration with business goals to unlock its full potential.
Early Adoption Advantages: Businesses that embrace generative AI early are seeing superior customer experiences, underscoring the importance of swift adoption.
Implementation Challenges: Many companies are still at the foundational stage of applying generative AI effectively within their operations.
Future Focus: The report advocates for aligning generative AI initiatives with broader business strategies to ensure impactful outcomes.
B. Marketing x GenAI on Social media
Wendy’s New AI Drive-Through (Reddit)
Bland AI - DOOH x GenAi Ad (Reddit)
Key Considerations for GenAI in Marketing (Paul Gurnett)
AI Tools For Advertising (Piotr Bombol)
C. Marketing x GenAI Product Launches
Google Demand Generation Ads with Generative AI
The use of generative AI can help create more personalized and engaging ads that resonate with individual customers.
By analyzing data on customer behavior, advertisers can use AI to automatically create customized visuals that tell a story and drive conversions.
The post provides examples of companies that have successfully used generative AI to improve their advertising campaigns.
Creator AI - Meta is testing Instagram AI Influencers (NYTimes)
Instagram is venturing into a new realm of artificial intelligence with its "Creator A.I." program, aimed at helping influencers manage their interactions with fans more efficiently. This initiative, still in the pilot phase, allows influencers to engage through AI-driven direct messages and potentially comments on the platform. Here’s a brief summary of what this entails:
AI-Powered Communication: Influencers will use AI chatbots that replicate their unique communication style to interact with fans, ensuring consistency in voice and persona.
Automation and Transparency: The majority of these interactions will be automated, with an upfront disclosure that messages are AI-generated to maintain transparency with fans.
Customization Capabilities: Influencers can tailor the AI responses based on a variety of their own inputs, including past posts, direct messages, and even audio snippets from Reels and Stories.
Efficiency and Engagement: The primary goal is to allow creators with large followings to maintain a high level of engagement with their audience while reducing the personal workload involved in managing vast amounts of fan interactions.
This development reflects Meta’s broader strategy to integrate advanced technology across its platforms, potentially transforming how influencers and fans communicate.
Digitas AI - Generative AI Platform for Marketing
Digitas has announced the launch of Digitas AI, a new generative AI platform. The platform uses machine learning algorithms to generate content and creative ideas for various marketing campaigns. Below are some highlights about Digitas AI:
Agent Management System (AMS): Central to the platform, enabling easy creation and management of custom AI agents.
Innovation and Efficiency: Boosts rapid market insights and campaign testing, fostering data-driven creativity.
Strategic Collaboration: Complements Publicis Groupe's CoreAI, focusing on activating consumer-facing, AI-powered brand experiences.
Future of Creativity: Heralds a new era of data-informed, agile solutions for client marketing strategies​
D. The Fun Corner
Engadget - Microsoft AI tool (VASA-1) creates realistic videos from photos
Microsoft has developed an AI tool that can turn photos into realistic videos of people talking and singing. This tool could revolutionize the field of video editing and make it easier for content creators to generate lifelike video content. Here are some key points about this technology:
The AI tool uses a generative adversarial network (GAN) to create realistic videos from still images.
The system can produce videos of people speaking, singing, and even moving their heads and facial expressions.
Microsoft is working to refine the technology and make it more accessible to users.
Potential applications for this tool include creating personalized video messages, generating lifelike avatars for virtual assistants, and enhancing video content for social media platforms.
Hackaday - LEGO with AI integration
That’s all for now. See you next week!