The Turing Marketer Weekly - 25th Ed.
Week 39 - 2024
Welcome to the 25th edition of The Turing Marketer - where we delve into the transformative role of Generative AI in the marketing landscape, examining its implications for ad agencies, innovative AI-driven marketing tools, and strategic insights from industry leaders.
Estimated reading time (at 200wpm): 4 minutes; Estimated time saved: 53 minutes
We continue our special addition this week! We converted the content into an audio podcast.
Please enjoy and let us know what you think! (note: this time is quite a bit longer! but worth the listen)
A. AI NEWS Summaries
Sam Altman - The Intelligence Age
As AI continues to advance, humanity is on the cusp of achieving feats that once seemed like magic. The technological leaps of the next few decades will fundamentally alter society, accelerating human progress and prosperity.
AI will enable individuals to solve complex problems and build new tools that were previously unimaginable.
The Intelligence Age, powered by deep learning and computational advances, could lead to unprecedented prosperity across the globe.
To ensure these benefits are widely shared, we must focus on building the necessary infrastructure, including affordable computing resources and energy.
Amazon - 5 New Generative AI Tools to Accelerate Seller Growth and Enhance the Customer Shopping Experience
Amazon has introduced five powerful generative AI tools to help sellers streamline operations, enhance their listings, and improve customer engagement, allowing sellers to focus on innovation.
Project Amelia: A personalized AI assistant providing real-time business insights and recommendations to sellers, helping them optimize operations.
Expanded AI Product Listings: AI-generated listings for multiple products at once, enabling faster product launches.
A+ Content: AI-generated custom brand content like rich imagery and product storytelling, improving customer engagement by up to 20%.
Yahoo Finance - Nearly All Marketers Use Generative AI Every Month; 70% Use It Weekly
A survey by Basis Technologies reveals widespread adoption of generative AI among marketers, with many using it to enhance efficiency and creativity. Despite its benefits, concerns about AI's risks persist.
90% of marketers use generative AI tools monthly, and 70% use them weekly.
67% use AI for content creation, but 70% believe human-generated content is superior.
100% of respondents see AI as a brand safety and misinformation risk.
Adweek - Google Is Expanding Its AI Tools for Making Search Ads and Measuring Campaigns
Google is expanding its AI-driven tools for search ads, now supporting multiple languages to help businesses reach a broader audience and measure campaign performance more effectively.
Google has introduced AI-powered search ads in German, French, and Spanish, aiming to help small and medium businesses enter global markets.
The new impression-reporting tool in Performance Max gives advertisers deeper insights into how their text and Shopping ads are performing on search results pages.
Google will offer campaign-level negative keywords and allow marketers to generate new images that match their brand's aesthetic using AI.
Google Cloud - Customers are Putting Gemini to Work
Google Cloud is seeing rapid adoption of its Gemini AI, highlighting how customers are leveraging AI agents to transform industries. From driving efficiency in operations to enhancing customer experiences, businesses are increasingly moving AI experiments to full-scale production.
Google Cloud’s Vertex AI platform enables businesses to develop and deploy AI models, including custom generative AI agents.
Notable companies like Snap, Volkswagen US, and Warner Bros. Discovery are showcasing significant improvements with Gemini's multimodal capabilities.
Google Cloud's AI agents are being used for a range of tasks, such as customer service, data analysis, and creative production.
B. Marketing x GenAI on Social media
Free training on AI (LinkedIn)
X - Data points from Meta’s Connect conference
C. Marketing x GenAI Product Launches
NBC News - YouTube announces new generative AI features for video, music, and inspiration
YouTube CEO Neal Mohan unveiled a range of new AI tools designed to enhance content creation, including text-to-video capabilities and AI-generated video clips for YouTube Shorts. These tools aim to boost creativity while addressing concerns about AI misuse.
New features include six-second AI-generated clips powered by DeepMind and an “Inspiration” tool for creators, offering content suggestions.
Veo, an AI video creation tool, lets creators generate short clips from text prompts, while SynthID watermarks will ensure viewers know AI was used.
YouTube also introduces “Dream Track” for generating music, auto-dubbing features, and new monetization options for creators.
Swipe Insight - Amazon Launches AI Selling Assistant Project Amelia to Boost Seller Growth
Amazon has introduced Project Amelia, a generative AI-based selling assistant developed with Amazon Bedrock. This tool aims to enhance seller productivity and growth by providing tailored business insights and simplifying business management.
Sellers can ask knowledge-based questions and get specific, reliable answers, including best practices and personalized advice.
The assistant offers real-time updates on key metrics such as sales data and customer traffic, and provides drill-down options for deeper insights.
Project Amelia will soon assist with issue resolution by diagnosing and addressing problems directly, helping sellers manage complex tasks efficiently.
SplitMetrics Blog - Future of App Growth with AI
AI is becoming a crucial tool for driving app growth, transforming mobile marketing and empowering businesses to optimize their strategies for better ROI. SplitMetrics is leading this evolution by embedding AI across its platforms to enhance app marketing efficiency.
SplitMetrics has invested heavily in AI and machine learning to offer faster, more cost-effective solutions for app marketers.
AI is central to optimizing bids, budgets, and keywords, helping marketers drive better results across campaigns.
The company’s strategic focus on AI-driven innovations is set to reshape mobile marketing through automation, app analytics, and performance forecasting.
D. The Fun Corner
Beehiiv - LOL
X - Kling video
That’s all for now. See you next time!