The Turing Marketer Weekly - 23rd Ed.
Week 37 - 2024
Welcome to the 23rd edition of The Turing Marketer - where we delve into the transformative role of Generative AI in the marketing landscape, examining its implications for ad agencies, innovative AI-driven marketing tools, and strategic insights from industry leaders.
Estimated reading time (at 200wpm): 4 minutes; Estimated time saved: 47 minutes
A special addition this week! We converted this edition into an audio podcast.
Please enjoy and let us know what you think!
A. AI NEWS Summaries
Ad Age - AI in Ads Divides Consumers—What Brands Can Learn from New Data
A recent Ad Age-Harris Poll shows that consumers are split on whether brands should use AI in advertisements, highlighting both curiosity and skepticism surrounding generative AI in marketing.
45% of respondents think brands should use AI in ads, while 36% oppose the idea, reflecting a generational divide with Gen Z and baby boomers leading opposition.
Only 10% of U.S. adults would avoid purchasing from brands using AI in ads, while a similar percentage reported making a purchase due to AI-generated ads.
Despite the polarization, AI adoption is growing, with 58% of consumers expressing interest in using AI for tasks like communication and education.
Search Engine Land - Future of AI in content marketing: Key trends and 7 predictions
AI is rapidly transforming content marketing, with advanced tools enhancing the creation, personalization, and distribution of content. As these technologies evolve, brands are finding new ways to connect with their audiences and optimize marketing strategies.
AI is enabling content intelligence, helping marketers analyze large datasets and improve content strategy.
Generative AI is streamlining content production, allowing marketing teams to create blog posts, social media updates, and emails at scale.
Hyper-personalized marketing and predictive analytics are driving better customer experiences by delivering highly relevant and timely content.
Ad Age - The top 5 AI marketing activations to know about right now
The latest AI marketing activations showcase innovative uses of technology, from virtual avatars to AI-generated characters. Brands are pushing creative boundaries with AI, with notable projects in video generation and virtual personas.
DDB Worldwide introduced bots, including BadIdeasBot, which generates uninspired ideas to help marketers think outside the box.
AI video platform D-ID released a tool that creates virtual humans speaking multiple languages, helping brands create multilingual content quickly.
Le Pain Quotidien developed a virtual twin of its founder to assist with menu creation and customer insights.
MarTech - The AI-Powered Marketer’s Roadmap to the Future of Content
This article wraps up the "Decoding generative AI" series, highlighting emerging trends and offering a roadmap for marketers to navigate AI's future impact on content creation.
Multimodal AI is integrating text, images, and videos into a seamless experience, offering new creative possibilities.
AI agents and advanced chatbots will transform customer service and strategic planning, performing complex tasks autonomously.
Hyper-personalization at scale will allow tailored marketing campaigns for individual customers, revolutionizing engagement.
B. Marketing x GenAI on Social media
Walmart uses LLM to improve catalog data (X)
C. Marketing x GenAI Product Launches
AdExchanger - Anyword Wants To Be The AI Marketing Tool In Charge Of All Other AI Marketing Tools
AI startup Anyword has introduced a new "gen-AI performance platform" designed to optimize marketing content across multiple AI tools, helping marketers streamline content creation and improve results.
The platform integrates with CRM systems, social media, and AI models like ChatGPT to offer tailored content suggestions.
It uses retrieval augmented generation (RAG) to enhance AI output by leveraging large databases of information.
Anyword claims its platform has increased sales by 20% for users, offering data-driven insights to ensure consistent brand tone across channels.
Swipe Insight - Google Expands AI-Powered Virtual Try-On to Dresses
Google has expanded its virtual try-on tool to include dresses, enhancing the online shopping experience by allowing users to visualize garments on diverse body types. This update comes just in time for the fall fashion season, following the success of last year’s virtual try-on for tops.
The tool now includes dresses from brands like SIMKHAI, Boden, and Staud.
Users are seeing a 60% increase in high-quality views for virtual try-on images.
The AI uses a new VTO-UNet Diffusion Transformer to preserve important model features and capture dress details.
D. The Fun Corner
X - La Baye Aréa, French TV Series - Opening credits
That’s all for now. See you next week!