The Turing Marketer Weekly - 22th Ed.
Week 36 - 2024
Welcome to the 22nd edition of The Turing Marketer - where we delve into the transformative role of Generative AI in the marketing landscape, examining its implications for ad agencies, innovative AI-driven marketing tools, and strategic insights from industry leaders.
Estimated reading time (at 200wpm): 3 minutes; Estimated time saved: 25 minutes
A special addition this week! We converted this edition into an audio podcast.
Please enjoy and let us know what you think!
A. AI NEWS Summaries
Tom's Guide - OpenAI could be about to drop Project Strawberry in huge ChatGPT upgrade
OpenAI is rumored to be launching a new AI model this week, potentially introducing "Project Strawberry," a reasoning-focused AI that represents a significant step toward artificial general intelligence (AGI).
Project Strawberry could be a new version of GPT-4 tailored for reasoning, which would complement the creative and interactive GPT-4o model.
Leaked documents suggest Project Strawberry uses a process called Q* for decision-making, allowing the AI to estimate the value of actions and solve complex problems independently.
This advancement could revolutionize fields like scientific research, healthcare, and finance by enhancing decision-making and accelerating technological innovation.
The Verge - Amazon’s new Alexa voice assistant will use Claude AI
Amazon is set to launch a revamped version of its Alexa voice assistant, called "Remarkable Alexa," primarily powered by Anthropic's Claude AI. This new version will replace Amazon's own generative AI models, which reportedly underperformed in comparison.
Remarkable Alexa will debut in mid-October and is expected to require a subscription fee, ranging from $5 to $10 per month.
The decision to use Claude AI comes after Amazon's in-house AI models struggled with accuracy and responsiveness.
Amazon's investment in Anthropic, a $4 billion deal, is currently under scrutiny by the UK's competition regulators.
Forbes - Is AI Quietly Killing Itself – and the Internet?
Interest in artificial intelligence is at an all-time high, but recent research suggests that AI's growth might lead to its own demise. Researchers from Cambridge and Oxford universities explored what happens when generative AI tools rely on AI-generated content. Their findings reveal alarming trends in AI's ability to produce meaningful responses.
Model collapse occurs when generative AI tools continuously use AI-generated content, leading to a decline in the quality of AI outputs.
As AI content becomes more prevalent online, there is a risk that AI models will lose touch with reality, producing nonsensical or biased results.
Researchers warn that without new human-generated content, AI could degrade the quality of internet content, leading to a potential crisis in online information integrity.
The Drum - Industry leaders share a practical roadmap for integrating AI into workflows
Marketing leaders from Monks, Salesforce, Autodesk, and Siemens discuss how AI is transforming marketing and creative workflows. They emphasize the need for cultural consideration, continuous learning, and collaboration to effectively integrate AI.
AI is enabling personalized content at scale, helping brands maximize media spend and improve customer engagement.
AI should be viewed as a tool to augment human creativity, automating repetitive tasks and freeing up creative teams for strategic work.
Cross-functional collaboration and continuous learning are key to harnessing AI's full potential in marketing and beyond.
B. Marketing x GenAI on Social media
AI Short Video Market (X)
David Droga and Mira Murati - Cannes Lions 2024 (YouTube)
Agent.ai project (X)
C. Marketing x GenAI Product Launches
X - Introducing Playground: A New Tool for Creative Expression
Playground is a new platform that allows users to create and customize images with ease, using graphical text generation and intuitive editing tools. This platform offers various features designed to enhance user creativity and engagement.
Playground enables users to make edits to images by simply asking for changes, making the tool as easy to use as talking to a graphic designer.
Users can upload any inspiring image from the Internet to modify it, eliminating the need to learn complex prompts.
Playground provides the option to share images with friends, who can then remix and personalize them, fostering a collaborative creative experience.
Swipe Insight - TikTok Introduces 'Create Your Own AI Voice' Feature for Users
TikTok has launched a new feature that enables users to create AI simulations of their own voices for video voice-overs, offering a more personalized alternative to standard voice options.
Users can generate AI versions of their voices in just 10 seconds and use them for text-to-speech in TikTok videos.
The creation process involves recording a few lines of speech to create an AI voice clone, which is private to the user and can be deleted at any time.
The AI-generated voice can also be used for language translation, providing versatility and enhancing content creation flexibility.
D. The Fun Corner
Reddit - Deepfake livestreams are here
That’s all for now. See you next week!