The Turing Marketer Weekly - 21th Ed.
Week 35 - 2024
Welcome to the 21th edition of The Turing Marketer - where we delve into the transformative role of Generative AI in the marketing landscape, examining its implications for ad agencies, innovative AI-driven marketing tools, and strategic insights from industry leaders.
Estimated reading time (at 200wpm): 4 minutes; Estimated time saved: 29 minutes
A. AI NEWS Summaries
ADWEEK - Inside the Deck Perplexity Is Using to Pitch Advertisers
Generative AI search engine Perplexity, which aims to compete with Google Search, is set to introduce its advertising platform in Q4. The platform plans to offer advertisers various options to engage users through sponsored questions and video ads. Link to deck.
The ad strategy will focus on 15 categories, including health, technology, and finance, allowing ads to appear in key positions on both mobile and desktop.
Advertisers can choose to sponsor "related questions" or run video ads, with these ads featuring prominently on Perplexity's platform and on third-party publisher sites like Fortune and Time.
The platform will use a CPM model with rates expected to exceed $50, and a minimum guarantee for brand exclusivity within categories.
Variety - Condé Nast Inks Pact With OpenAI, Latest Media Company to License Content to Generative AI Platform
Condé Nast has signed a deal with OpenAI to license content from its brands, such as The New Yorker, Condé Nast Traveler, GQ, Vanity Fair, Wired, and Vogue, for use in OpenAI’s products, including ChatGPT and the SearchGPT prototype.
The agreement allows OpenAI to incorporate Condé Nast’s content into its AI products while providing proper attribution to the original publications.
Condé Nast's chief, Roger Lynch, sees this partnership as a way to expand their content reach and counter digital revenue losses due to declining monetization by tech platforms.
OpenAI is committed to working with news publishers like Condé Nast to ensure the accuracy and integrity of news content delivered through AI platforms.
Search Engine Land - The Billion-Dollar One-Person SEO Agency: Fiction or the Future?
The article explores the possibility of a billion-dollar, one-person SEO agency powered by AI, discussing whether it's a realistic future or merely fiction.
Sam Altman, cofounder of OpenAI, speculates on the emergence of highly valued small companies, including a potential one-person, billion-dollar SEO agency.
AI agents could take over many current SEO roles, such as operations, content creation, and account management, drastically reducing the need for large teams.
The future may see SEO agencies becoming more AI-driven, with fewer staff, higher profits, and increased client value.
Mi3 - Mediabrands Automates TV, OOH, Press Bookings, Tracking, Makegoods – Saves 65k Head Hours, Frees Staff from Drudge
Mediabrands has launched an automation platform to reduce the volume of manual tasks in media agencies, saving over 65,000 hours of manual work since 2023 and allowing staff to focus on higher-value tasks.
The automation program aims to automate 75% of the media agency investment workflow and 90% of TV campaign tracking and evaluation processes.
It utilizes three types of bots (trigger bots, automatic bots, and scheduled bots) to automate various tasks such as TV campaign setup, tracking, makegoods, and budget reconciliation.
The initiative has led to higher-quality work, improved client service, and increased organic revenue, with efficiency tracked through a cloud-based dashboard.
B. Marketing x GenAI on Social media
L'Oréal and LangChain Case Study (X)
Cheeky way to promote headshots (X)
YouTube ABCDs detector (LinkedIn)
C. Marketing x GenAI Product Launches
Tom's Guide - Midjourney Expands Web Access — Offering 25 Free AI-Generated Images for All Users
Midjourney, an AI-powered image generation platform, has expanded its offerings by providing 25 free AI-generated images to all users, including existing ones. Additionally, the platform has made it easier to create images directly on the web, eliminating the previous requirement of generating images through Discord first.
Midjourney now allows image generation directly on its web interface, bypassing the need to use Discord for the initial 10 images.
Users can sign up using Google or Discord accounts to start creating images with no cost commitment and explore various creative tools like stylization levels and aspect ratio adjustments.
Existing users can also benefit from this offer by logging in with their current accounts, ensuring continuity of their image history and creations.
Captions - Cutting-Edge Video Generation and Editing Features Released as APIs
Captions has announced the release of new APIs that enable developers to generate and edit talking videos using AI. These features, refined through community feedback from over 10 million users, are now widely accessible.
The AI Creator API allows for easy generation of talking videos tailored for social media platforms.
The AI Twin API enables the creation of thousands of personalized videos from a single take.
The AI Edit API facilitates video editing, including adding B-roll, images, and backgrounds automatically.
The AI Translate API supports localization, making ads, product walk-throughs, and help center videos accessible in multiple languages.
PetaPixel - Google Releases Powerful AI Image Generator You Can Use for Free
Google has launched Imagen 3, an advanced AI image generator, available for free in the U.S. through its AI Test Kitchen service. Initially announced in May, the release follows a detailed research paper publication by Google.
Imagen 3 allows users to create images from text prompts, similar to other AI image generators like Midjourney and DALL-E.
The model is praised for its high-quality output, improved detail, and ability to understand and generate diverse visual styles from complex prompts.
Google has implemented restrictions on certain content types, but users have found creative workarounds to bypass these limitations.
Playground_AI - releases new image/design generation tool for Social Media posts, Logos, Memes, etc.
Suhail announced the launch of the new Playground Design Tool powered by their new foundation model Playground v3 (beta). It enables the creation of T-shirts, logos, social media posts, and even new types of memes. Some highlights:
• User-Friendly Design: Playground offers graphical text generation and an extensive template library, allowing users to easily create and edit images with simple commands.
• Interactive Collaboration: Users can upload and modify images from the internet, share designs with friends, and remix each other’s work, fostering a collaborative and creative environment.
• No Learning Curve: The platform is intuitive, eliminating the need to learn complex prompts, making it accessible to everyone, from beginners to experienced designers.
D. The Fun Corner
LinkedIn - 90% of AI companies
That’s all for now. See you next week!