The Turing Marketer Weekly - 20th Ed.
Week 34 - 2024
Welcome to the 20th edition of The Turing Marketer - where we delve into the transformative role of Generative AI in the marketing landscape, examining its implications for ad agencies, innovative AI-driven marketing tools, and strategic insights from industry leaders.
Estimated reading time (at 200wpm): 4 minutes; Estimated time saved: 47 minutes
A. AI NEWS Summaries
Digiday - A Study on AI Motivates PHD to Create Generative Publishing Platform to Guide Omnicom Clients
A recent study by Omnicom Media Group's PHD Worldwide and WARC reveals key insights into the current state and future of generative AI in marketing and agency work. The findings suggest that deeper knowledge of AI often leads to less concern about it replacing human jobs.
The study surveyed 700 marketing and agency executives across 10 countries, uncovering a gap between the desire to adopt AI and its actual usage. While 35% of marketers believe AI should be used extensively, only 27% are currently doing so.
The study also showed that only 13.7% of respondents could correctly answer two or more quiz questions on generative AI, despite 42% considering themselves knowledgeable.
As knowledge of AI increases, there is a growing belief that AI will augment rather than replace human roles, with only 21% of highly knowledgeable respondents believing AI would replace agency tasks in the short term.
MarTech - Meet my research team: Gemini, ChatGPT, and Perplexity
Anita Brearton explores how generative AI tools like Gemini, ChatGPT, and Perplexity can significantly streamline research tasks in marketing, making previously tedious processes more efficient and effective.
Generative AI excels in product discovery, helping to overcome common challenges like vague vendor descriptions and feature-use case disconnects.
Using multiple AI tools simultaneously ensures better information quality and helps in identifying inaccuracies or "hallucinations."
AI tools simplify company and product positioning by quickly synthesizing vast amounts of market data, freeing marketers to focus on strategic decisions.
Campaign Asia - The Value of Language in an AI-Generated Marketing World
In a rapidly evolving marketing landscape, where AI-generated content is becoming more prevalent, the role of human creativity in copywriting is being reconsidered. Mike Reed, co-founder of Reed Words, emphasizes the enduring significance of human-generated language as his agency expands to Asia.
Reed Words is not replacing human copywriters with AI but rather focusing on sharpening human articulation to stand out amidst AI-generated content.
Reed argues that as AI continues to generate bland and generic content, original and creative human writing will become even more valuable.
The agency, while utilizing AI for research and ideation, continues to prioritize clarity and purpose in its verbal branding services, helping brands express themselves more effectively.
Digiday - AI Briefing: How Tech Companies Are Talking About AI on Social Media
Tech companies have been heavily promoting AI across various platforms, but how often are they discussing it on social media? Digiday partnered with Sprinklr to analyze AI-related mentions across 2024.
OpenAI leads in social media mentions with 123,000 posts, followed by Google and Microsoft.
ChatGPT is the most discussed AI product globally, appearing in 4.3 million posts.
Despite some gaps in the data, the analysis highlights the key players and terms dominating AI conversations online.
Ad Age - How Meta's AI Advertising is Getting Smarter—What Marketers Need to Know About Automation
Meta is enhancing its AI-powered advertising platform, enabling marketers to integrate data from external sources like Google Analytics to optimize ad performance. These updates are part of Meta's broader strategy to increase automation and efficiency in digital marketing.
Meta's AI ad platform now allows integration with third-party analytics, improving campaign reporting and decision-making.
Advertisers can now better communicate their conversion goals to the AI, helping it target more valuable customers effectively.
The updates are designed to help Meta’s AI deliver better results with less data, addressing challenges from data privacy concerns and the decline of online tracking.
B. Marketing x GenAI on Social media
12 Claude Artifacts projects (X)
C. Marketing x GenAI Product Launches
Swipe Insight - Polymarket Partners with Perplexity to Display News Summaries on Prediction Events
Polymarket has partnered with AI-powered search engine Perplexity to enhance the user experience by displaying news summaries related to prediction events. Users will also have access to a search box for further inquiries and can share prediction data via Perplexity’s Pages feature.
Perplexity will use Polymarket data to generate AI visuals using the Tako platform.
This collaboration is part of Polymarket’s broader strategy, following a similar partnership with Substack.
Perplexity aims to generate revenue from API calls made by Polymarket users, despite some previous criticism around data handling practices.
Product Hunt - Jupitrr AI: Auto-generate B-roll visuals for content marketing videos
Jupitrr AI has launched a new update that allows content creators to auto-generate B-roll visuals such as stock videos, Google Images, and animated subtitles, streamlining the video editing process.
Jupitrr AI reduces video editing time by automatically generating relevant visuals in 10 seconds.
The tool targets content creators and entrepreneurs, helping them save time on repetitive tasks like B-roll creation.
Users can upload an audio file or video, and the AI generates a transcript, identifies key parts, and produces corresponding visuals.
Product Hunt - STORI 2.0: Automated Branding for Entrepreneurs
STORI 2.0 is an AI-driven platform designed to streamline personal and business branding for entrepreneurs, enabling them to establish and grow their brand presence on social media through automated content creation and marketing.
STORI acts as a marketing assistant, automating branding, social media marketing, and content creation.
The platform is accessible, user-friendly, and helps entrepreneurs scale their brand across all social media channels.
Originally developed as an internal tool, STORI evolved into a comprehensive solution for brand-building.
D. The Fun Corner
Reddit - Adidas ad made in FLUX + Runway
Reddit - Guys imitating AI video
Reddit - The Legend of Zelda - 1980s LaserDisc (Dark Fantasy)
That’s all for now. See you next week!