The Turing Marketer Weekly - 19th Ed.
Week 33 - 2024
Welcome to the 19th edition of The Turing Marketer - where we delve into the transformative role of Generative AI in the marketing landscape, examining its implications for ad agencies, innovative AI-driven marketing tools, and strategic insights from industry leaders.
Estimated reading time (at 200wpm): 4 minutes; Estimated time saved: 46 minutes
A. AI NEWS Summaries
Retail Dive - Chief Marketers Are Warming Up to Generative AI: Report
Global chief marketing officers (CMOs) are increasingly confident in the transformative power of creativity, with many viewing generative AI as a business enhancer rather than a threat, according to Dentsu Creative’s 2024 CMO Report.
83% of CMOs believe that creative ideas can transform businesses.
Over 75% of CMOs are interested in training AI on their brand’s unique characteristics.
79% of marketers plan to invest more than 10% of their budget in innovation over the next year.
Search Engine Land - How to Succeed in the Era of AI-Driven Search Advertising
AI is transforming PPC advertising, affecting everything from creative assets to campaign optimization. As AI-driven tools become more sophisticated, advertisers need to adapt to maintain effective strategies.
AI is driving a shift towards automated campaign management, with tools like Performance Max and Microsoft’s Copilot leading the way.
Google’s AI Overviews are changing the search landscape, pushing brands to invest more in PPC due to reduced organic clicks.
Balancing AI automation with human creativity and strategic oversight is key to maintaining distinctive and effective ad campaigns.
Search Engine Land - Prompt and Circumstance: Top AI Tactics from SMX Advanced 2024
In a lively session at SMX Advanced 2024, marketing experts discussed the latest generative AI strategies in SEO, copywriting, and PPC, providing actionable insights directly from audience questions.
Heather Lloyd-Martin suggested using AI to generate sensory-rich content, making it more engaging and alive.
Dave Davies highlighted few-shot learning for ad creation, recommending the adaptation of successful competitor strategies.
Amy Hebdon emphasized the importance of disconfirming questions to uncover flaws in AI-generated content, ensuring accuracy and reliability.
YouTube - Amaresh Godbole on the Future of Advertising with Generative AI - Insights from Publicis
B. Marketing x GenAI on Social media
AI-generated “normal person” ads (Reddit)
Flux with Lora + Gen-3 Alpha image-to-video (X)
Hands in Flux Pro vs Midjourney 6 (TikTok)
AI for CMOs Podcast (Spotify)
C. Marketing x GenAI Product Launches
Swipe Insight - Microsoft Ads Enhances Platform with AI, Targeting, and Privacy Features
Microsoft Advertising has introduced a series of updates aimed at enhancing advertiser capabilities, improving reach, and addressing privacy concerns. These enhancements reflect the company's commitment to keeping pace with the changing digital marketing environment.
Performance Max campaigns now include brand exclusions and auto-generated asset settings for better control and brand safety.
AI-powered video content creation is expanded with Copilot, offering advertisers new video ad recommendations based on their landing page URLs.
Third-party ad verification is available through Integral Ad Science, providing insights like viewability and brand safety across various ad formats.
Swipe Insight - Reddit to Test AI-Powered Search Result Pages with Summaries and Recommendations
Reddit is set to introduce AI-generated summaries and recommendations at the top of search results, aiming to enhance user exploration and community discovery.
AI-generated summaries will appear at the top of search results, helping users explore content and find new communities.
The feature will combine first-party and third-party technology and is expected to be tested later this year.
Reddit's second-quarter earnings call highlighted the platform's growth, reporting a 57% increase in weekly active users and revenue surpassing Wall Street estimates.
Adobe - Adobe Transforms B2B Marketing with Generative AI-Powered Journey Optimizer to Reach Buying Groups
Adobe has launched the Adobe Journey Optimizer (AJO) B2B Edition, a tool designed to enhance B2B marketing by leveraging generative AI to personalize experiences for "buying groups"—the committees involved in major purchasing decisions.
AJO B2B Edition identifies and personalizes content for specific decision-makers, streamlining the sales process.
The tool integrates with Adobe Marketo Engage, helping marketers build and manage buying groups with AI-driven insights.
Sales and marketing teams can coordinate more effectively, using AI-generated summaries and performance dashboards to optimize engagement strategies.
D. The Fun Corner
X - The Beast + morphing experiment with Runway
X - AI-generated LEGO mocks from u/DOOM624
That’s all for now. See you next week!