The Turing Marketer Weekly - 18th Ed.
Week 32 - 2024
Welcome to the 18th edition of The Turing Marketer - where we delve into the transformative role of Generative AI in the marketing landscape, examining its implications for ad agencies, innovative AI-driven marketing tools, and strategic insights from industry leaders.
Estimated reading time (at 200wpm): 4 minutes; Estimated time saved: 40 minutes
A. AI NEWS Summaries
404 Media - Leaked Documents Show Nvidia Scraping ‘A Human Lifetime’ of Videos Per Day to Train AI
Internal emails, Slack conversations, and documents obtained by 404 Media reveal that Nvidia is developing a new video foundational model by scraping vast amounts of video content daily.
Nvidia utilized videos from YouTube and other sources for AI training data, defending the practice as compliant with copyright laws.
Internal discussions at Nvidia acknowledged legal concerns, but management assured employees they had high-level clearance to use the content.
A former Nvidia employee revealed that the data scraping supported AI products like Omniverse 3D, self-driving car systems, and digital human products.
Sparktoro - So Far, AI is Not Disrupting Search or Making a Dent in Google
Recent research by Sonata Insights, analyzing Datos' clickstream panel, reveals that AI has yet to significantly disrupt consumer search behavior or impact Google’s dominance. Despite AI search platforms' growth, Google maintains its stronghold.
Google's desktop visits in May 2024 grew by 1.4% compared to May 2023, while Perplexity, the leading AI search player, saw a 42% growth in the same period.
Google still has 290 times the number of search users compared to Perplexity, with Google users being much more active on the platform.
The percentage of traditional search engine users who also use AI platforms has only grown by 2 points in the past year, with 99% continuing to use traditional search engines..
Every - The Great AI Unbundling: Why ChatGPT and Claude will spawn the next wave of startups
Dan Shipper discusses how general-purpose AI chatbots like ChatGPT and Claude will drive the creation of new startups, much like how Excel once did for B2B SaaS.
AI chatbots like ChatGPT and Claude are becoming as ubiquitous and powerful as Excel, leading users to create niche workflows.
These workflows will highlight inefficiencies and missing features, prompting the development of specialized apps.
The success of apps like Spiral, which automates creative tasks using Claude, exemplifies this trend, showing the demand for purpose-built AI tools.
Marketing Dive - Meta’s AI vision: Automating creative and personalizing ads in real time
Meta has outlined its ambitious AI strategy aimed at revolutionizing ad creation and personalization, following a robust Q2 earnings report showing a 22% revenue increase.
Meta’s Q2 revenue rose to $39 billion, surpassing Wall Street expectations, with ad impressions and price-per-ad both increasing by 10%.
The company’s AI strategy includes core AI systems and generative AI, with plans to automate ad creation and personalization based on business objectives and budgets.
Despite AI advancements, analysts caution against fully automating ad creation, emphasizing the need for human oversight in the advertising process.
Washington Post - I hate the Gemini ‘Dear Sydney’ ad more every passing moment
In her scathing opinion piece, Alexandra Petri critiques Google's Gemini "Dear Sydney" ad, expressing increasing disdain for its concept and execution.
The ad features a girl who uses AI to write a letter to Olympic hurdler Sydney McLaughlin-Levrone, missing the personal touch.
Petri argues that using AI for personal communications removes the joy and essence of human connection and creativity.
She criticizes the notion of efficiency over personal effort, emphasizing the importance of writing as a form of thinking and personal expression.
Google has pulled the ad after criticism.
B. Marketing x GenAI on Social media
What Should Regulators do with Online and AI? (LinkedIn)
Best AI in 2024 (LinkedIn)
C. Marketing x GenAI Product Launches
Axios - AI startup raises $25M, inks deals with major media companies
ProRata.ai, a generative AI startup, has secured $25 million in Series A funding and entered into partnerships with significant media and music companies to license their content.
Financial Times, Axel Springer, The Atlantic, Fortune, and Universal Music Group will share subscription revenue with ProRata.ai.
The startup plans to debut a subscription AI chatbot that will split revenues with its content licensing partners.
The attribution algorithm developed by ProRata.ai ensures fair compensation for content owners based on the percentage of outputs attributed to their work.
Google Cloud - Virtual Try On for Saree
Meesho, a leading Indian e-commerce platform, has partnered with Google Cloud Consulting to build a Virtual Try On solution for sarees. This initiative aims to address the challenges of cost and time associated with cataloging models wearing different saree designs.
The solution utilizes a tech stack to generate 2D images and 3D models from blouse, saree body, and pallu images provided by suppliers.
The pipeline includes image processing with Vertex AI Imagen for background updates and quality enhancement.
Techniques like TPS warping and 3D mesh rendering are used to create realistic saree draping and enhance pleats for better visual appeal.
Google Ads - New Reporting and GenAI Tools to Boost Creative Results
Google has introduced new asset-level conversion reporting, expanded asset generation to App and Display campaigns, and improved image editing capabilities to enhance the performance and creativity of AI-powered campaigns.
Conversion metrics are now available in asset-level reporting for Performance Max, along with YouTube video placement reporting and third-party verification to ensure brand suitability.
Generative AI image editing will expand to all campaign types, allowing for adding, removing, and replacing objects within an image.
Asset generation capabilities have improved and expanded beyond Performance Max to App and Display campaigns, with easier access to creative tools directly from the “Create” menu.
D. The Fun Corner
X - Olivia Moore - Runway Gen3 + Suno AI - music video
That’s all for now. See you next week!